SPECTROBERTO
Rob de la Teja, also Roberto Mas, PGPN and Cody Wong. A decade in the New York wine trade, a journalism degree, and a house of names, letters, languages and machines. In Spanish espectro is both the spectrum and the ghost. Pick a band.
Names
MAS+Creative is a one-person naming and verbal identity practice. Systems here hold across a product family and across English, Spanish and Mandarin.
- Más樂 identitybrand systemIdentity for Más樂, a music tool, in Spanish, Cantonese and English: eight Latin American lettering options, eight Hong Kong signboard options, a neon walled-city wall, and app icons down to 16 pixels.
Letters
Long-form writing, most of it under the name Roberto Mas.
- Divide by Zero Atlasbook companionCompanion to Divide by Zero: Where the Rules of Science Run Out. Fifteen places where science stops answering, each with what is unknown, which framework makes it unknown, what would settle it, and which facts are contested.
- The Floor Beneath the InstabilitysidebarA finding from Divide by Zero: 32-bit rounding can freeze a pattern the theory says must form, and making the simulation more careful makes it worse. Stated with its limits.
Wine
Buyer and general manager in New York retail, then the editorial side of the trade. The full record is on the CV.
Wine work is described on the CV while the tools are cleared for publication.
Language
Instruments for watching language move: between generations, between countries, between scripts. Provenance is marked on every contested item.
- Living Language Loom+atlas and timelineSlang moving between cultures, 1920 to 2039, as a braided river of eight generations, a world map the words fly across, and a lexicon of 386 threads with contested items flagged.
- The Nubeword cloud893 words for Earth, world and globe across 442 languages, with etymologies and source notes. Data from Wiktionary (CC BY-SA) and Wikidata (CC0).
- Atlas of TonguesatlasAbout 217 languages and 74 splits between how a language is spoken and how it is written, each scored on a published 0 to 5 rubric.
- Atlas of AlphabetsatlasAbout 228 writing systems mapped by where and when they were used, the companion to the Atlas of Tongues.
- The Glyph Selvedgescored corpus42 glyphs that left everyday use, scored with a custom model, three bias flags, and a list of the folk etymologies it rejects.
- Code SwitcherprototypeGuesses who is speaking from how a sentence switches between Spanish, English and Chinese, then sketches the voice. Seven stages, each marked as real or hand-authored.
- Ooconstructed languageA language for children in which every word is one byte.
Machines
A self-hosted AI studio and a tablet fleet running its own launcher. Everything serves from the home network; nothing leaves without a person saying yes.
- Turing BenchsimulatorA browser reaction-diffusion bench with deterministic records, the instrument behind The Floor Beneath the Instability.
- Atlas of Energyresearch atlasAbout 420 sourced records on how the world makes and moves power. Editorial direction and design by Rob; records compiled with Claude and cited line by line.
- NVIDIAddictlive appA market digest with sealed forecasts graded afterwards by Brier score, so the app keeps score on itself. Runs on its own backend.
Music
Songs written as PGPN, in the reggaeton and neoperreo space, and the studio tools built around them.
Pieces for this band are being cleared for publication.
Personas
The second names. Everyone worth reading writes under one.
Pieces for this band are being cleared for publication.